License India to Showcase India Licensing Expo’s Second Edition
~500+ Global Licensing
Brands Participating~
~Aims to invite an
investment of INR 2000 Crore through about 200 Cr Deals~
License India, an exclusive brand licensing vertical of Franchise India Group invites licensing and retail fraternity to India Licensing Expo (ILE), India's first and most influential brand licensing show on August 23-24 2018 at Bombay Convention & Exhibition Centre (BCEC) Mumbai,Participation from 500+ global and domestic companies is expected. The expo is supported by LIMA.
Renowne brands such as Viacom18, Femina Flaunt, Miss Diva, Miss India, Film Fare, Green Gold Animation, Adlabs Entertainment, JCB, We love Characters, Celebrities Entertainment, Angry Birds,
ChuChu TV, Dream Theatre, Bandai Namco, Cartoon Network, WWE, Toki Doki, Purple Turtle, Kuber, Toon Mart, Ack Media, DQ Entertainment, Bradford License India, Animantz, Axis, Adarsh Publications, Rovio, Reliance Animations, WWE, Celebrities Entertainment GmbH, JCB, Spykar, Madame, Welspun, Adlabs, Spaces among others are likely to be a part of the expo.
The event will include a conference program lead by global thought leaders, including MauraRegan,President, LIMA, Dan Frugtniet, VP, Licensing Business Development, Nickelodeon Viacom Consumer Products, SimoHämäläinen, SVP – Brand Licensing, Rovio, Ulf Vespermann, Managing Director, Celebrities Entertainment, SandeepDahiya, Director and Business Head – Brand Extension, Bennett, Coleman& Co Ltd., SanjeetMehta, Executive Director & Head - Consumer Products, Disney India, Jiggy George, Head of LIMA India, Founder - Dream Theatre Group, Founder & Managing Director – Mojostar, Dhimant Bakshi, Jt. CEO, Adlabs Imagica, Smita Maroo, Senior Vice President – Licensing &Merchandising, Shemaroo Entertainment, , SwetaAgnihotri, CEO - Content Syndication, Reliance Big Entertainment andmany more will share their insights on licensing industry.
Gaurav Marya, Chairman, License India said, “We
have been successful in establishing India Licensing Expo as a dedicated hub
for licensing professionals. Pegged at $1476 million, the licensing industry in
India is definitely on an upward trajectory and through ILE 2018, we intend to
bring global understanding to the Indian landscape and further propagate this
business model. After the successful first edition of Licensing Expo last year,
we are ecstatic to inaugurate our second edition of the event. The licensing
industry is growing by 40% YoY and with second edition; we hope to close deals
worth INR 2000 Cr. India Licensing Expo is a dedicated hub for industry business
across diverse verticals like cinema, music, apparel, character, and sports
licensing all under one roof.”
The expo will culminate with an awards night
across categories. Supported by License India, the forum gathers the
perspective of the emerging Indian Licensing Industry for networking to explore
prospects to grow greater and quicker in the given peripheries. About 500+
global brands have confirmed their entry in the consumer space either through
licensing or franchise model.
He further added, “This platform will also bring together voluminous
brand opportunities, elaborate knowledge forums, exclusive licensing
appreciations, fun character parade and many more. In the scenario, where India
is a brand-hungry market, we see a natural inclination towards licensing as an
effective retail strategy. Brand licensing has been well accepted as a retail
strategy in India, and through ILE 2018, we bring the universal perception to
Indian landscape. The owners of intellectual properties (IPs) comprising the major
character, entertainment, celebrity and corporate brands are keen to enter the
Indian market. Everyone wants to tap the 1.3 billion customer-base that the
country has, especially when the consciousness of brands among consumers in
900+ cities are very high.”
Maura
Regan, President, LIMA said, “LIMA is committed to the continued growth and
expansion of licensing around the world, and we are proud to support this show
dedicated to licensing in India.”
“It is important for the advancement of our business to come together
in India, make connections and learn about this active market that is poised to
achieve great things in the coming years. India is an incredibly dynamic
market. Between the rapidly growing middle class, leapfrogging technologies,
and an appetite for both local and international brands and content, licensing
is the smart way to grow your business and engage with your audience,” she added.
License India to Showcase India Licensing Expo’s Second Edition ~500+ Global Licensing Brands Participating~ ~Aims to invite an in...
